Nitro

Since 1990, Nitro’s been deep in the snowboard game - before it was cool, corporate, or on TikTok. Founded in Seattle by two riders who just wanted better gear for chasing lines and stomping tricks, Nitro’s been rider-owned and rider-driven ever since. Boards, boots, bindings—the whole setup, dialed for the real ones. No ski crossover, no watered-down hype - just decades of snowboarding obsession poured into gear that actually rips. Whether you're stacking clips or chasing first tracks, Nitro builds for the people who live sideways.