99%

99% – A Nottingham City Apparel Company

Born in the heart of Nottingham City but with the soul of the mountains, 99% is where the local streets meet snow-covered peaks. It's more than just a clothing brand—it’s a local manifesto. Heavy, oversized, and unapologetically dark, this is streetwear built for the ones who don’t need to shout to be heard. Rooted in skate, shaped by snow, and dripping with grit, every piece is made to wear hard and speak louder than words. No fast fashion. No fake hype. Just real gear for real heads.

The other 1% - We don't talk about that.