Nitro

Since 1990, Nitro’s been deep in the snowboard game—before it was cool, corporate, or on TikTok. Founded in Seattle by two riders who just wanted better gear for chasing lines and stomping tricks, Nitro’s been rider-owned and rider-driven ever since. Boards, boots, bindings—the whole setup, dialed for the real ones. No ski crossover, no watered-down hype—just decades of snowboarding obsession poured into gear that actually rips. Whether you're stacking clips or chasing first tracks, Nitro builds for the people who live sideways.