Eivy

Born in the mountains of Sweden and built to shred, Eivy was founded in 2009 by snowboarder and designer Anna Vister—because she was sick of layering like a marshmallow to stay warm and look decent. What started as a single baselayer has grown into a full-blown women’s snowboard brand that’s as functional as it is fierce. From first chair to après, Eivy’s gear is made to move, stay warm, and look way too good for a chairlift selfie. Designed by women who ride, for women who live winter sideways.